Practical guides and analysis on AI visibility — how to appear inside ChatGPT, Perplexity, Gemini, Claude and Grok answers.
March 12, 2026 — Benjamin Gievis
I've navigated five major digital ruptures since 1999 — from the first banner ads to mobile-first indexing. AI visibility is the sixth, and the fastest of all. Here's what the pattern tells us.
March 10, 2026 — Benjamin Gievis
It's not a matter of luck or budget. Perplexity ranks sources by freshness, structure and authority. If your competitor has schema markup, an llms.txt file and recent editorial mentions — and you don't — the algorithm picks them every time.
March 7, 2026 — Benjamin Gievis
A serious audit costs between €500 and €5,000. The decisive criterion isn't the price — it's whether the tool actually queries all five AI engines and gives you a reproducible score, not a subjective opinion.
March 5, 2026 — Benjamin Gievis
SEO gets you into Google's list of 10 blue links. GEO gets you named inside the AI answer itself — the one users read without clicking anything. Here's why SMEs now need both, and which to prioritize first.
March 3, 2026 — Benjamin Gievis
Open ChatGPT and type your brand name followed by 'vs competitors'. If the answer doesn't mention you — or describes you wrong — you have an AI visibility problem that's costing you leads right now.
