Practical guides and analysis on AI visibility — how to appear inside ChatGPT, Perplexity, Gemini, Claude and Grok answers.
March 26, 2026 — Benjamin Gievis
Keyword research remains essential for Google. But applied to GEO, it misses the mark entirely. Here's what LLMs actually use to select the brands they cite.
March 19, 2026 — Benjamin Gievis
B2B buyers now ask AI engines before visiting vendor websites. With deal values of €10K–€500K+, being absent from AI answers means losing deals before your sales team even knows the prospect existed.
March 17, 2026 — Benjamin Gievis
AI citation is not random. We measured eight factors — from direct brand mentions to third-party authority signals — that predict whether ChatGPT, Perplexity, Gemini, Claude and Grok will name your brand in an answer.
March 14, 2026 — Benjamin Gievis
llms.txt is a single file at your domain root that tells AI crawlers who you are, what you do, and what pages matter. It takes 30 minutes to create and is the most direct AI visibility signal you can send today.
March 12, 2026 — Benjamin Gievis
I've navigated five major digital ruptures since 1999 — from the first banner ads to mobile-first indexing. AI visibility is the sixth, and the fastest of all. Here's what the pattern tells us.
