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Practical guides and analysis on AI visibility — how to appear inside ChatGPT, Perplexity, Gemini, Claude and Grok answers.

April 27, 2026 — Benjamin Gievis

Ghost citations: why 61% of your AI citations are working against you — and how to fix it

61.7% of AI citations are ghost citations — your domain is sourced but your brand is never named. Here's why it happens, how each LLM behaves differently, and the structural fixes that turn invisible citations into real brand mentions.

April 27, 2026 — Benjamin Gievis

Citations, Mentions, References: What AI Visibility Tools Actually Track, LLM by LLM

The plain-language guide to understanding exactly what's being measured when people talk about visibility in ChatGPT, Perplexity, Gemini, and Claude. For CMOs and executives.

April 14, 2026 — Benjamin Gievis

YouTube is now a GEO citation source — what that means for your content strategy

Google's AI Overviews are now citing YouTube videos as authoritative sources. The March 2026 core update opened a new GEO surface that most brands haven't addressed. Here's what changed and how to respond.

April 14, 2026 — Benjamin Gievis

Third-party validation is the new backlink

For AI visibility, the unit of authority has shifted from backlinks to third-party mentions. Here's why AI engines trust independent mentions more than owned content, and how to build the third-party presence that earns citations.

April 14, 2026 — Benjamin Gievis

The zero-click tipping point: AI Overviews now appear in 82% of B2B technology searches

AI Overviews went from 36% to 82% of B2B tech searches in one year. Being cited in an AI Overview now generates more clicks than ranking #1. Here's what changed and how to adapt your content strategy.

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