Practical guides and analysis on AI visibility — how to appear inside ChatGPT, Perplexity, Gemini, Claude and Grok answers.
April 14, 2026 — Benjamin Gievis
Perplexity's pivot to AI agents, the Comet browser, and Model Council means the old search-only visibility playbook is no longer enough. Here's what changed and how to adapt your brand strategy.
April 14, 2026 — Benjamin Gievis
The March 2026 Google core update produced record SERP volatility and reinforced a structural shift: being cited in an AI Overview now generates more traffic than ranking #1. Here's what changed and what to do about it.
April 14, 2026 — Benjamin Gievis
OpenAI's acquisition of TBPN reveals a structural truth about AI visibility: the brands that win in AI-generated answers are those discussed by trusted third-party sources, not those with the best websites.
April 9, 2026 — Benjamin Gievis
ChatGPT, Perplexity, Gemini and Claude each use different architectures, data sources, and ranking signals to decide which brands appear in AI answers. This article decodes their inner workings so you can optimize your AI visibility across all four engines.
March 26, 2026 — Benjamin Gievis
GEO and SEO are not interchangeable. But executed well together, they reinforce each other in ways few agencies explain clearly. Here's why and how to combine them.
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