Practical guides and analysis on AI visibility — how to appear inside ChatGPT, Perplexity, Gemini, Claude and Grok answers.
May 18, 2026 — Benjamin Gievis
At Google Search Central Live in Toronto, Danny Sullivan introduced the commodity/non-commodity distinction that cuts through 2026 content confusion. The same signals Google uses to deprioritize generic content are what LLMs use to select citations. Here's the framework.
May 17, 2026 — Benjamin Gievis
Adobe's April 2026 acquisition of Semrush — rebranded as a 'brand visibility platform' with Agentic Search Optimization — signals GEO's crossing from specialist concern to enterprise budget line. What it means for marketing strategy.
May 17, 2026 — Benjamin Gievis
OpenAI's May 2026 release of GPT-5.5 Instant introduces enhanced personalization from past chats, files, and connected Gmail. The era of homogeneous AI visibility is over — here's what GEO teams need to change.
May 17, 2026 — Benjamin Gievis
Share of search measured brand presence in ranked links. As AI-generated answers replace that interface for the highest-value cohorts, Share of Model becomes the metric that captures presence in synthesized responses across ChatGPT, Gemini, Perplexity, and Copilot.
April 27, 2026 — Benjamin Gievis
ChatGPT dropped from 87% to 68% market share in twelve months. Gemini quadrupled to 21.5%. DeepSeek V4 hit 350M monthly visits. Here's why single-platform GEO is dead and how to build a multi-platform AI visibility strategy.
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