Practical guides and analysis on AI visibility — how to appear inside ChatGPT, Perplexity, Gemini, Claude and Grok answers.
May 17, 2026 — Benjamin Gievis
Adobe's April 2026 acquisition of Semrush — rebranded as a 'brand visibility platform' with Agentic Search Optimization — signals GEO's crossing from specialist concern to enterprise budget line. What it means for marketing strategy.
May 17, 2026 — Benjamin Gievis
OpenAI's May 2026 release of GPT-5.5 Instant introduces enhanced personalization from past chats, files, and connected Gmail. The era of homogeneous AI visibility is over — here's what GEO teams need to change.
May 17, 2026 — Benjamin Gievis
Share of search measured brand presence in ranked links. As AI-generated answers replace that interface for the highest-value cohorts, Share of Model becomes the metric that captures presence in synthesized responses across ChatGPT, Gemini, Perplexity, and Copilot.
April 27, 2026 — Benjamin Gievis
ChatGPT dropped from 87% to 68% market share in twelve months. Gemini quadrupled to 21.5%. DeepSeek V4 hit 350M monthly visits. Here's why single-platform GEO is dead and how to build a multi-platform AI visibility strategy.
April 27, 2026 — Benjamin Gievis
61.7% of AI citations are ghost citations — your domain is sourced but your brand is never named. Here's why it happens, how each LLM behaves differently, and the structural fixes that turn invisible citations into real brand mentions.
