Yell.com
Yell.com (DA 75) is the UK's leading business directory — the British equivalent of Yellow Pages. Its structured business listings are a key data source for AI engines answering questions about UK businesses, making it essential for companies operating in the United Kingdom.
Founded
1966
Headquarters
Reading, UK
Domain Authority
DA 75
Pricing
Free tier available
What is Yell.com?
Yell.com is the UK's most established business directory, serving as the digital evolution of the British Yellow Pages. With decades of business data and a DA of 75, it remains a significant data source for AI engines when answering questions about UK businesses and services.
For AI visibility in the UK market, Yell.com plays a role similar to PagesJaunes in France or Yellow Pages in the US — it's the foundational local directory that AI engines cross-reference when verifying UK business entities. NAP consistency between Yell.com, Google Business Profile, and Bing Places strengthens the entity signals that AI engines rely on.
Yell.com listings include business name, address, phone, website, categories, opening hours, and customer reviews. This structured data feeds directly into the business entity information that AI engines use when generating answers about UK local businesses. A query like 'best electricians in Manchester' or 'plumbers near Birmingham' draws from directories like Yell.com.
The platform's review system provides UK-specific consumer feedback that AI engines factor into trust assessments. For UK businesses, having reviews on Yell.com alongside Google Reviews creates a more complete picture of customer sentiment.
Yell.com also offers business advertising and website services, but for AI visibility purposes, the free listing with accurate business data is the core requirement.
Pricing
Free basic listing. Yell offers paid advertising packages (Yell.com Presence, Yell.com Promote) with enhanced features including priority placement, additional photos, and video. The free listing provides the NAP data essential for AI visibility.
Best for
Any business with a physical location or service area in the United Kingdom. Particularly important for local service businesses, tradespeople, restaurants, professional services, and any UK business relying on local customer acquisition.
AI Visibility Analysis
Why Yell.com matters for GEO/AEO
Yell.com is the UK's foundational business directory that AI engines cross-reference for UK business entity verification
NAP consistency between Yell.com, Google Business Profile, and Bing Places is critical for UK local AI visibility
DA 75 gives Yell.com listings meaningful authority for UK business queries in AI Overviews and Gemini
UK-specific reviews provide local consumer sentiment data that AI engines weight for UK market recommendations
Decades of UK business data give Yell.com entries additional weight in AI training datasets
Frequently asked questions about Yell.com
Why is Yell.com important for AI visibility in the UK?
Do I need Yell.com if I already have Google Business Profile?
How do Yell.com reviews influence AI answers?
Is Yell.com relevant for businesses outside the UK?
Are Yell.com paid packages worth it for AI visibility?
Related directories
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View profile →Manta (DA 70) is a US small business directory with over 30 million company listings. Its structured business data contributes to the NAP consistency signals AI engines use when verifying small business entities and generating local business recommendations.
View profile →PagesJaunes (DA 80) is France's dominant business directory — the equivalent of Yellow Pages for the French market. Its structured business data is a primary source for AI engines answering questions about French businesses, making it essential for any company operating in France.
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