local.ch
local.ch (DA 70) is Switzerland's leading online business directory, operated by Swisscom Directories. Its structured business listings are the primary local data source for AI engines answering questions about Swiss businesses, making it essential for companies operating in Switzerland.
Founded
2005
Headquarters
Zurich, Switzerland
Domain Authority
DA 70
Pricing
Free tier available
What is local.ch?
local.ch is Switzerland's dominant online business directory, operated by Swisscom Directories (a subsidiary of Swisscom, Switzerland's largest telecom). It serves as the digital evolution of the Swiss phone book and business directory, covering businesses across all Swiss cantons in German, French, and Italian.
For AI visibility in the Swiss market, local.ch is the foundational business directory that AI engines cross-reference when verifying Swiss business entities. NAP consistency between local.ch, Google Business Profile, and search.ch creates the entity verification signals that AI engines rely on for Swiss market queries.
local.ch listings are multilingual by nature — reflecting Switzerland's linguistic diversity. This multilingual data is particularly valuable for AI engines that serve users in German, French, and Italian, as it provides verified business information in all three languages.
The platform includes business name, address, phone, website, categories, opening hours, and customer reviews. For businesses targeting Swiss consumers, local.ch reviews provide Swiss-specific consumer feedback that AI engines factor into local recommendations.
With Swisscom's backing, local.ch data has high trust value in the Swiss market. AI engines recognize Swisscom-operated directories as authoritative sources for Swiss business information, giving local.ch listings additional weight in AI-generated answers about Swiss businesses.
Pricing
Free basic listing. Swisscom Directories offers paid visibility packages with enhanced features including priority placement, additional content, and advertising options. The free listing provides the multilingual NAP data essential for AI visibility in Switzerland.
Best for
Any business with a physical location or service area in Switzerland. Essential for local businesses, restaurants, professional services, healthcare providers, retailers, and any company targeting Swiss consumers across German-speaking, French-speaking, or Italian-speaking regions.
AI Visibility Analysis
Why local.ch matters for GEO/AEO
local.ch is Switzerland's primary business directory that AI engines consult for Swiss market data and local recommendations
Multilingual listings (German, French, Italian) provide verified business data in all Swiss national languages for AI engines
NAP consistency between local.ch, Google Business Profile, and search.ch is critical for Swiss business entity verification
Swisscom backing gives local.ch data high trust value that AI engines weight for Swiss market queries
DA 70 provides meaningful authority for Swiss business queries in AI Overviews and Gemini responses
Frequently asked questions about local.ch
Why is local.ch important for AI visibility in Switzerland?
How does local.ch relate to search.ch?
Do I need local.ch if I already have Google Business Profile?
Is local.ch relevant for businesses outside Switzerland?
How do local.ch reviews influence AI answers about Swiss businesses?
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