Microsoft AppSource
Microsoft AppSource (DA 99) is Microsoft's B2B app marketplace for solutions that integrate with Microsoft 365, Dynamics 365, Power Platform, and Azure. Its listings are referenced by AI engines — particularly Copilot — when recommending enterprise software integrations.
Founded
2016
Headquarters
Redmond, USA
Domain Authority
DA 99
Category
Pricing
Free tier available
What is Microsoft AppSource?
Microsoft AppSource is the enterprise app marketplace within Microsoft's ecosystem. With a DA of 99, listings carry exceptional search authority and feed directly into Microsoft's AI products, particularly Microsoft Copilot.
AppSource listings are indexed by Google and rank well for enterprise software queries. When AI engines answer questions about Microsoft integrations — 'best CRM for Microsoft Teams' or 'project management tools for SharePoint' — AppSource data influences the answers.
Microsoft Copilot, built on OpenAI technology and deeply integrated with Microsoft 365, naturally references AppSource data when recommending add-ins and integrations. This creates a direct AI visibility channel for any software that integrates with Microsoft's ecosystem.
For B2B SaaS companies building Microsoft integrations, an AppSource listing is both a distribution channel and an AI visibility asset. The listing creates an authoritative product page under Microsoft's DA 99 domain with structured data about features, ratings, and compatibility.
AppSource reviews and ratings provide quantified trust signals specific to enterprise use cases. These signals influence both Copilot recommendations and how other AI engines assess your product's enterprise credibility.
Pricing
Free to list. Microsoft charges a 3% store fee on commercial transactions. Listing, reviews, and basic marketplace features are free. Microsoft Partner Network membership may be required for some listing types.
Best for
SaaS companies with Microsoft integrations, enterprise software vendors, Power Platform solution providers, and any B2B product targeting the Microsoft ecosystem.
AI Visibility Analysis
Why Microsoft AppSource matters for GEO/AEO
DA 99 (Microsoft's domain) gives AppSource listings exceptional authority for enterprise software AI visibility
Microsoft Copilot naturally references AppSource data when recommending integrations and add-ins
Listings rank well in Google Search for Microsoft integration queries, feeding into AI Overviews
Structured compatibility data (Microsoft 365, Dynamics, Azure) helps AI engines match your product to enterprise needs
Enterprise-focused reviews provide credibility signals specific to B2B use cases that AI engines weight heavily
Frequently asked questions about Microsoft AppSource
How does Microsoft Copilot use AppSource data?
Is AppSource relevant if my product doesn't integrate with Microsoft?
How do AppSource reviews affect AI recommendations?
How should I optimize my AppSource listing?
How does AppSource compare to Chrome Web Store for AI visibility?
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