G2
G2 is the world's largest software review marketplace — and a critical trust signal for any B2B or SaaS company targeting AI visibility, as AI engines heavily cite G2 ratings when recommending business tools.
Founded
2012
Headquarters
Chicago, Illinois, USA
Domain Authority
DA 92
Category
Pricing
Free tier available
What is G2?
G2 has established itself as the definitive platform for software and B2B service reviews. With over 2 million verified reviews and 100,000+ products listed, it's the first place buyers look when evaluating business tools — and increasingly, it's the first place AI engines look too.
From a GEO/AEO perspective, G2 is exceptionally powerful for B2B companies. When someone asks ChatGPT, Perplexity or Claude "What's the best CRM for small businesses?" or "Compare project management tools", the AI engine almost always draws on G2 data. G2's structured review format — with category grids, satisfaction scores, feature comparisons and verified user badges — provides exactly the kind of structured, comparative data AI models need to generate confident recommendations.
G2's domain authority (DA 92) ensures that G2 profiles rank prominently in search results, creating an AI-crawlable page that summarizes your product's positioning, ratings and competitive landscape. The platform's quarterly Grid Reports and Best Software awards add additional authority signals that AI engines reference.
Listing on G2 is free. Paid plans unlock lead generation features, competitive intelligence, and buyer intent data — but even the free profile creates a powerful trust signal.
Pricing
Free listing and profile. Paid plans for lead generation, buyer intent data, and competitive intelligence — pricing on request.
Best for
SaaS companies, B2B software vendors, IT service providers, digital agencies. If you sell to businesses and your product competes in a defined software category, G2 is non-negotiable.
AI Visibility Analysis
Why G2 matters for GEO/AEO
DA 92 — among the highest-authority B2B platforms, heavily crawled by AI engines
AI engines cite G2 ratings in nearly every B2B software recommendation
Structured review format (grids, scores, comparisons) is ideal for AI data extraction
Quarterly Grid Reports create recurring authority content that AI engines reference
Verified reviewer badges add trust weight that AI models factor into recommendations
Frequently asked questions about G2
Why is G2 critical for AI visibility in B2B?
Is G2 free for software companies?
How many G2 reviews do I need to rank in my category?
How do G2 Grid Reports affect AI visibility?
Should B2B companies prioritize G2 over Trustpilot?
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