Trustpilot
Trustpilot is the world's most recognized consumer review platform with over 300 million reviews — and one of the most frequently cited sources by AI engines when recommending businesses.
Founded
2007
Headquarters
Copenhagen, Denmark
Domain Authority
DA 93
Category
Pricing
Free tier available
What is Trustpilot?
Trustpilot has become the global standard for consumer reviews. With over 300 million reviews covering more than 1 million businesses, it's the platform most consumers — and increasingly, AI engines — turn to when evaluating a company's reputation.
From a GEO/AEO perspective, Trustpilot is arguably the single most important review platform. AI engines like ChatGPT, Perplexity and Gemini regularly cite Trustpilot ratings and reviews when answering questions about businesses, products or services. The platform's extremely high domain authority (DA 93) means that a Trustpilot profile ranks for brand-related queries, creating an additional touchpoint where AI engines can find structured information about your business.
Trustpilot's open review model means anyone can leave a review — you don't need to send invitations. This creates both opportunity and risk: a well-managed Trustpilot profile with genuine positive reviews is one of the strongest trust signals possible, while negative reviews are equally visible. Active review management is essential.
The free plan includes a basic business profile and the ability to respond to reviews. Paid plans add review invitation tools, analytics, and widgets for your website.
Pricing
Free basic profile. Paid plans from $259/month for review invitations, analytics and marketing tools.
Best for
All businesses — especially B2C, e-commerce, SaaS, travel, financial services. If you serve consumers directly, Trustpilot should be your first review platform.
AI Visibility Analysis
Why Trustpilot matters for GEO/AEO
DA 93 — one of the highest-authority review platforms on the web
AI engines (ChatGPT, Perplexity, Gemini) frequently cite Trustpilot ratings in business recommendations
Open review model means your profile accumulates reviews organically over time
Schema.org AggregateRating markup helps AI engines parse your review data programmatically
Trustpilot profiles rank on page 1 for most brand-name queries, creating an AI-visible touchpoint
Frequently asked questions about Trustpilot
Why is Trustpilot important for AI visibility?
Is Trustpilot free for businesses?
Can competitors leave fake negative reviews on Trustpilot?
How do AI engines use Trustpilot data?
Should I use Trustpilot or Google Reviews?
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