E-commerce AI Visibility Barometer
Which UK e-commerce brands are most recommended by AI engines? This ranking tracks citation positions across 4 AI engines (ChatGPT, Perplexity, Gemini, Claude) for popular online shopping queries.
Last updated: April 30, 2026
Best online shopping sites in the UK?
Meilleurs sites de shopping en ligne au Royaume-Uni ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Amazon UK | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | John Lewis | #2 | #2 | #2 | #2 | 4/4 |
| 🥉 3 | ASOS | #3 | #3 | #3 | #4 | 4/4 |
| 4 | Argos | #4 | #4 | #4 | #3 | 4/4 |
| 5 | Marks & Spencer | #5 | #5 | #5 | #5 | 4/4 |
| 6 | Very | #6 | #6 | #6 | — | 3/4 |
Where to buy electronics online in the UK?
Ou acheter de l'electronique en ligne au Royaume-Uni ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Amazon UK | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Currys | #2 | #2 | #2 | #2 | 4/4 |
| 🥉 3 | John Lewis | #3 | #3 | #3 | #4 | 4/4 |
| 4 | Argos | #4 | #4 | #4 | #3 | 4/4 |
| 5 | AO.com | #5 | #5 | #5 | #5 | 4/4 |
Best fashion retailers online UK?
Meilleurs detaillants mode en ligne au Royaume-Uni ?
Top grocery delivery services in the UK?
Meilleurs services de livraison de courses au Royaume-Uni ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Tesco Online | #1 | #2 | #1 | #1 | 4/4 |
| 🥈 2 | Ocado | #2 | #1 | #2 | #2 | 4/4 |
| 🥉 3 | Sainsbury's | #3 | #3 | #3 | #3 | 4/4 |
| 4 | ASDA | #4 | #4 | #4 | #5 | 4/4 |
| 5 | Amazon Fresh | #5 | #5 | #5 | #4 | 4/4 |
Best department stores online UK?
Meilleurs grands magasins en ligne au Royaume-Uni ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | John Lewis | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Marks & Spencer | #2 | #2 | #2 | #2 | 4/4 |
| 🥉 3 | Selfridges | #3 | #3 | #3 | #3 | 4/4 |
| 4 | Harrods | #4 | #4 | #4 | #4 | 4/4 |
| 5 | Debenhams | #5 | #5 | #5 | — | 3/4 |
Key Insights
E-commerce in United Kingdom
Amazon UK is cited first by all 4 AI engines on generic and electronics queries, but heritage brands like John Lewis and M&S maintain strong early positions on department store and quality-focused queries. Claude shows a slight preference for Argos over ASOS on general shopping, and ranks H&M above Zara for fashion — small but meaningful differences from the other engines. Boohoo and Debenhams are not cited by Claude at all, suggesting weaker brand signals in its training data.
Want to improve your citation position?
Our AI Visibility Intelligence Platform analyzes your brand across ChatGPT, Perplexity, Gemini, Claude and Grok — and gives you a prioritized action plan.