Banking AI Visibility Barometer
Which UK banks and fintechs are most visible in AI-generated answers? This ranking tracks citation positions across 4 AI engines (ChatGPT, Perplexity, Gemini, Claude) to show how high street banks and digital challengers compare.
Last updated: April 30, 2026
Best current account in the UK?
Meilleur compte courant au Royaume-Uni ?
Top digital banks in the UK 2026?
Meilleures banques digitales au Royaume-Uni 2026 ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Monzo | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Revolut | #2 | #2 | #2 | #3 | 4/4 |
| 🥉 3 | Starling Bank | #3 | #3 | #3 | #2 | 4/4 |
| 4 | Chase UK | #4 | #4 | #4 | #4 | 4/4 |
| 5 | Atom Bank | #5 | #5 | #5 | — | 3/4 |
Best savings rate in the UK?
Meilleur taux d'epargne au Royaume-Uni ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Nationwide | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Barclays | #2 | #3 | #2 | #3 | 4/4 |
| 🥉 3 | Chase UK | #3 | #2 | #3 | #2 | 4/4 |
| 4 | Monzo | #4 | #4 | #4 | #4 | 4/4 |
| 5 | Atom Bank | #5 | #5 | #5 | #5 | 4/4 |
Which UK bank is best for students?
Quelle banque britannique est la meilleure pour les etudiants ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Santander UK | #1 | #1 | #1 | #2 | 4/4 |
| 🥈 2 | HSBC | #2 | #2 | #2 | #1 | 4/4 |
| 🥉 3 | Barclays | #3 | #3 | #3 | #3 | 4/4 |
| 4 | NatWest | #4 | #4 | #4 | #4 | 4/4 |
| 5 | Monzo | #5 | #5 | #5 | #5 | 4/4 |
Key Insights
Banking in United Kingdom
Across all 4 AI engines, Monzo dominates current account and digital banking queries despite being a fraction of Barclays' size. Claude notably ranks Starling Bank higher than Revolut for digital banking, while the other three engines do the opposite. Traditional banks still lead on savings and student queries where their long track record matters more. Chase UK is consistently cited last, reflecting its newer UK presence.
Want to improve your citation position?
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