E-commerce AI Visibility Barometer
Which French e-commerce brands are most recommended by AI engines? This ranking measures citation positions across 4 AI engines -- ChatGPT, Perplexity, Gemini, and Claude -- for the most common online shopping queries.
Last updated: April 30, 2026
Best online shopping sites in France?
Meilleurs sites de shopping en ligne en France ?
Where to buy electronics online in France?
Ou acheter de l'electronique en ligne en France ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Amazon.fr | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Fnac | #2 | #2 | #2 | #2 | 4/4 |
| 🥉 3 | Darty | #3 | #4 | #3 | #4 | 4/4 |
| 4 | Back Market | #4 | #3 | #4 | #3 | 4/4 |
| 5 | Boulanger | #5 | #5 | #5 | #5 | 4/4 |
Best French e-commerce for home improvement?
Meilleur e-commerce francais pour le bricolage ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Leroy Merlin | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Castorama | #2 | #3 | #3 | #3 | 4/4 |
| 🥉 3 | ManoMano | #4 | #2 | #4 | #2 | 4/4 |
| 4 | Amazon.fr | #3 | #4 | #2 | #4 | 4/4 |
| 5 | Brico Depot | #5 | #5 | — | — | 2/4 |
Top second-hand marketplaces in France?
Meilleures marketplaces de seconde main en France ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Vinted | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Leboncoin | #2 | #2 | #2 | #2 | 4/4 |
| 🥉 3 | Back Market | #3 | #3 | #3 | #4 | 4/4 |
| 4 | Vestiaire Collective | #4 | #4 | #4 | #3 | 4/4 |
| 5 | Selency | — | #5 | — | — | 1/4 |
Best sports equipment stores online in France?
Meilleurs magasins d'equipement sportif en ligne en France ?
| Rank | Brand | ChatGPT | Perplexity | Gemini | Claude | Cited by |
|---|---|---|---|---|---|---|
| 🥇 1 | Decathlon | #1 | #1 | #1 | #1 | 4/4 |
| 🥈 2 | Amazon.fr | #2 | #2 | #2 | #2 | 4/4 |
| 🥉 3 | Intersport | #3 | #4 | #3 | #4 | 4/4 |
| 4 | Alltricks | #4 | #3 | #4 | #3 | 4/4 |
| 5 | Go Sport | — | — | — | — | 0/4 |
Key Insights
E-commerce in France
Amazon.fr dominates across all 4 AI engines (ChatGPT, Perplexity, Gemini, Claude) on generic shopping queries, consistently cited in position 1. But category-specific questions tell a different story: Decathlon crushes the sports category, Leroy Merlin owns home improvement, and Vinted leads second-hand -- all earning unanimous first-position citations. Claude tends to rank niche French marketplaces like ManoMano and Back Market slightly higher than other engines, reflecting its sensitivity to specialized content. This shows that category authority matters more than raw brand size for specific queries.
Want to improve your citation position?
Our AI Visibility Intelligence Platform analyzes your brand across ChatGPT, Perplexity, Gemini, Claude and Grok — and gives you a prioritized action plan.