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Esprit MBK

In the world of cycling, few names evoke as much nostalgia and prestige as Motobécane and MBK. Once icons of the French market, these brands had vanished for a while, leaving a void in the hearts of cycling enthusiasts. It was against this backdrop that HF Christiansen, Denmark's oldest bike manufacturer, acquired these legendary brands to relaunch them in the French market. To accomplish this ambitious mission, they turned to Storyzee, your trusted digital marketing agency.

The Challenge

The primary challenge was to reintroduce the MBK and Motobécane brands into a saturated market while preserving their legacy and modernizing them for a contemporary audience. It wasn't just about selling bikes; it was about selling an experience, a lifestyle.

The Solution

Digital Strategy

We began by crafting a comprehensive digital strategy, covering everything from Search Engine Optimization (SEO) to Search Engine Advertising (SEA), content marketing, and social media management.

Content Creation

We produced a short film featuring a couple experiencing a summer romance in Paris, in the Eiffel Tower district. This film became the centerpiece of our campaign, capturing the very essence of the MBK and Motobécane brands.

Web Platform

We created the "Esprit MBK" website, a glamorous showcase for the MBK and Motobécane bike collections. The site was designed to offer an exceptional user experience while being optimized for search engines.

Social Media

Specially crafted videos and posts were released on Facebook and Instagram to engage the community and stimulate interest in the brands.

The Results

Thanks to our integrated approach, we successfully:

- Increased website traffic by 300% within three months.

- Doubled the engagement rate on social media.

- Generated significant buzz around the brand relaunch, contributing to record sales for the first quarter.

The return of MBK and Motobécane to the French market has been a resounding success, thanks to a well-thought-out digital strategy and flawless execution. At Storyzee, we are proud to have played a key role in the rebirth of these iconic brands, proving once again that when tradition meets innovation, the result is nothing short of spectacular.


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