L' Arbre Vert Automobile

L'Arbre Vert Automobile x Extruplast: A Green Revolution in Automotive Cleaning

A Partnership for the Environment

Extruplast has joined forces with L'Arbre Vert to offer a more environmentally friendly range of automotive cleaning products. This collaboration aligns with L'Arbre Vert's committed specifications to create a greener future.

Promotion and Awareness Campaign

The goal of the campaign is to highlight the commitments of Extruplast and L'Arbre Vert in providing an eco-friendly automotive cleaning range. Storyzee recommended implementing a video campaign to showcase the brand's values online and on social media, crafting an appealing message for all generations of motorists.

Innovation: La Juste Dose

"La Juste Dose" by L’Arbre Vert Automobile is an innovative 3-liter flexible pouch with a pouring cap, reducing plastic packaging. This ergonomic, compact, and responsible pack is a step towards sustainability.

Natural Ingredients

The ingredients are chosen for their low impact on aquatic environments, prioritizing natural and plant-based components. This commitment to nature reflects the brand's dedication to environmental stewardship.

Eco-Friendly Packaging

To minimize ecological impact and carbon footprint, L'Arbre Vert Automobile has chosen to create its liquid automotive product packaging in PET, a more sustainable material.

100% French Integrated Manufacturing

In a move to reduce carbon footprint, L'Arbre Vert Automobile handles the entire production chain internally:

• Design: Creating the container to meet technical and regulatory constraints.

• Formulation: Ensuring compliance with specifications.

• Blowing and Packaging: Certifying quality.

• Logistics: Personalized logistics to optimize availability, minimize stocks, and store rotations.

Impact

The collaboration between L'Arbre Vert Automobile and Extruplast, guided by Storyzee's expertise, represents a significant stride in automotive cleaning. By embracing innovation, natural ingredients, and eco-friendly practices, they have set a new standard in the industry. Their commitment to the environment resonates not only in their products but also in their manufacturing and promotional strategies.