L'Arbre Vert Automobile x Extruplast: A Green Revolution in Automotive Cleaning
A Partnership for the Environment
Extruplast has joined forces with L'Arbre Vert to offer a more environmentally friendly range of automotive cleaning products. This collaboration aligns with L'Arbre Vert's committed specifications to create a greener future.
Promotion and Awareness Campaign
The goal of the campaign is to highlight the commitments of Extruplast and L'Arbre Vert in providing an eco-friendly automotive cleaning range. Storyzee recommended implementing a video campaign to showcase the brand's values online and on social media, crafting an appealing message for all generations of motorists.
Innovation: La Juste Dose
"La Juste Dose" by L’Arbre Vert Automobile is an innovative 3-liter flexible pouch with a pouring cap, reducing plastic packaging. This ergonomic, compact, and responsible pack is a step towards sustainability.
Natural Ingredients
The ingredients are chosen for their low impact on aquatic environments, prioritizing natural and plant-based components. This commitment to nature reflects the brand's dedication to environmental stewardship.
Eco-Friendly Packaging
To minimize ecological impact and carbon footprint, L'Arbre Vert Automobile has chosen to create its liquid automotive product packaging in PET, a more sustainable material.
100% French Integrated Manufacturing
In a move to reduce carbon footprint, L'Arbre Vert Automobile handles the entire production chain internally:
Design: Creating the container to meet technical and regulatory constraints.
Formulation: Ensuring compliance with specifications.
Blowing and Packaging: Certifying quality.
Logistics: Personalized logistics to optimize availability, minimize stocks, and store rotations.
Impact
The collaboration between L'Arbre Vert Automobile and Extruplast, guided by Storyzee's expertise, represents a significant stride in automotive cleaning. By embracing innovation, natural ingredients, and eco-friendly practices, they have set a new standard in the industry. Their commitment to the environment resonates not only in their products but also in their manufacturing and promotional strategies.