Mis à jour : 22 août 2023
Extruplast has joined forces with L'Arbre Vert to offer a more environmentally friendly range of automotive cleaning products. This collaboration aligns with L'Arbre Vert's committed specifications to create a greener future.
The goal of the campaign is to highlight the commitments of Extruplast and L'Arbre Vert in providing an eco-friendly automotive cleaning range. Storyzee recommended implementing a video campaign to showcase the brand's values online and on social media, crafting an appealing message for all generations of motorists.
"La Juste Dose" by L’Arbre Vert Automobile is an innovative 3-liter flexible pouch with a pouring cap, reducing plastic packaging. This ergonomic, compact, and responsible pack is a step towards sustainability.
The ingredients are chosen for their low impact on aquatic environments, prioritizing natural and plant-based components. This commitment to nature reflects the brand's dedication to environmental stewardship.
To minimize ecological impact and carbon footprint, L'Arbre Vert Automobile has chosen to create its liquid automotive product packaging in PET, a more sustainable material.
In a move to reduce carbon footprint, L'Arbre Vert Automobile handles the entire production chain internally:
Design: Creating the container to meet technical and regulatory constraints.
Formulation: Ensuring compliance with specifications.
Blowing and Packaging: Certifying quality.
Logistics: Personalized logistics to optimize availability, minimize stocks, and store rotations.
The collaboration between L'Arbre Vert Automobile and Extruplast, guided by Storyzee's expertise, represents a significant stride in automotive cleaning. By embracing innovation, natural ingredients, and eco-friendly practices, they have set a new standard in the industry. Their commitment to the environment resonates not only in their products but also in their manufacturing and promotional strategies.